To get on the mobile marketing bandwagon early and beat your competition to the punch, you will need to prepare yourself for a bumpy road ahead in the short term. You will need to communicate with the many different devices in use today from different manufacturers as well as different carriers and their specifications and competing protocols.

I don’t think even the biggest optimists out there will challenge the assumption that we’re in a recession now.  Hard to look at the stock market, here or abroad, and deny that.  So what is an entrepreneur to do?  Selling can be pretty hard normally, and during a recession it can be even more challenging.

Have you ever thought about how an entrepreneur diversifies?  Not their financial investments, but their company.  if you've not thought about it, you should!

Naming is integral to branding and to your overall strategy and mission, and this is no easy task. With a financial crisis looming, doing it right is critical to your success. 

Before you name your business, products or services, it’s wise to have the answers to many questions – most of which you have already dealt with if you’ve written a business and/or marketing plan.

You’ll need to have all your major stakeholders in mind: customers, the public, investors, etc.

With all the programs and conferences about social media, social networking and new media for business, one thing I almost missed, and perhaps you did too, was that on June 26, 2008, The Internet Corporation for Assigned Names and Numbers (ICANN), overseer of domain naming, announced a relaxation of its policies.

With the markets in retreat, banks failing or getting eaten up, and global credit tighter than it has been in recent memory, what is an entrepreneur to do?  And what might the future hold for entrepreneurs?